Thiruvanthapuram/New
Delhi, Oct 1: Six acclaimed
artists from Kerala have been selected for theme branding the new
Hop-on-Hop-off boats and Water Taxis in the backwaters of Kochi to be launched
by the state tourism department in mid-October.
P S Jalaja, K P Reji, Jaya P S, Leon K L, Saju
Kunhan and Sanam C M are the artists chosen for the theme branding after Kerala
Tourism invited entries for the new state-of-the-art transport service in the
Kochi backwaters. P S Jalaja and K P Reji were participants in the first
Kochi-Muziris Biennale in 2012-13.
As part of its innovative water-based tourism facilities, the Kerala Tourism Infrastructure Ltd., under the state's Department of Tourism, will launch the Hop-on Hop-off boat service and Water Taxis, for the first time in India, in the backwaters of Kochi and in the Spice Route project of Muziris.
There will be three Hop-on-Hop-off boats each
in the Kochi backwaters and the Muziris region; while three water taxis will
ply in Kochi, there will be two on the Muziris route.
With the designs for the Kochi backwaters
service decided, the Tourism department is now looking to finalise the theme
branding for Muziris services. The date for posting of entries based on the
specific theme of Spice Route for branding of the three Hop-on Hop-off boats
and two Water taxis for Muziris has been extended to October 15.
The entries from artists, between 18 and 45
years, befitting the Spice Route theme can be uploaded on the entry
page of the Kerala Tourism website (www.keralatourism.org). The terms and conditions for submitting the
entries are available on the website.
“We are
proud to use the rich contemporary artistic talent in the state to highlight
our world class destinations,” said Kerala Tourism Minister Shri A P Anilkumar
after a high-level committee selected the six top artists.
“In order to support and showcase young talented artists from Kerala at a breakthrough stage, we had called for entries to use their signature works to theme brand the new service,” he added.
The first set of entries were evaluated by a committee comprising Shri K. Jayakumar, former Chief Secretary and Vice Chancellor of Thunchath Ezhuthachan Malyalam University; Shri K.A. Francis, Chairman, Kerala Lalita Kala Academy; and Shri. P I Sheik Pareeth, Director, Kerala Tourism. A total of 47 entries had been received by the committee.
"The initiative is a fruitful combination
of the state's artistic talent and state-of-the-art transport experience,"
said Kerala Tourism Secretary Shri Suman Billa. "The artistic expression
is the best way to highlight the history and heritage of Muziris from the
ancient times of the Spice Route and also the exquisiteness of the backwaters
of Kochi.”
Kerala Tourism Director Shri P I Sheik Pareeth said: "Both the Hop-on-Hop-off boat service and Water Taxis and the theme branding of them by our finest artists are an affirmation of the tourism department's commitment to offer the best experience to our visitors from around the world."
The selected paintings will be developed into full size vinyl stickers to wrap up the boat’s exteriors.
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